Philippines (Philippine Association of the Record Industry) Malaysia (Recording Industry Association of Malaysia) Ireland (Irish Recorded Music Association) Topping No.1 in 36 countries around the world 3 days later on April 8 it also became the first M/V with the most views in 24 hours! Ĭharts Weekly charts Chart (2019)Įstonia (International Federation of the Phonographic Industry)įinland Digital Song Sales (Billboard (magazine))įrance (Syndicat National de l'Édition Phonographique) At 2 PM April 5, the same day BLACKPINK became the first girl group to achieve hitting No.1 on the iTunes Top Songs Chart ever. Taking only 4 hours and 13 minutes it broke the record as the fastest K-pop M/V to hit 10 million views right on top of BTS's Idol which only took 4 hours and 16 minutes. When finally released at 4:13 AM April 5, the song had already set a record at 10 million views on YouTube. Only 2 days before release a teaser video was released for "L+Kill This Love" as well.On April 23, previews for the physical album were released. Only April 1-2 teaser videos for each member were released. It was announced a few months earlier in October that BLACKPINK had signed with Interscope Records. On Janua few months before release Yang Hyun Suk teased at great plans for BLACKPINK in the year of 2019. On April 9, the dance practice video for "Kill This Love" was released on BLACKPINK's official YouTube channel. It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers. The record was later dethroned by BTS' new song "Boy with Luv" seven days later. Upon the music video’s release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 33 minutes and 56.7 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after release.įurthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013. It was released simultaneously with the song. Music Video Īn accompanying music video for the song was directed by Hyun Seung Seo and shot in mid-March. The track was completed with the members' rap and vocals overflowing with charisma. It is a song with lead brass and powerful drum sounds. The song is described by YG Entertainment as being more "intense" than previous BLACKPINK songs but it has a "strong rhythm" like "Ddu-Du Ddu-Du", and that the choreography will be more "dynamic" than their previous choreography.
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